You are at a crossroads and although you know that you need to take steps to increase the environmental sustainability of your accommodation, you are not sure what to do or if the best step will be a Certification…
And is Certification the only step? And which certification? And how much will this cost me?
I understand your worries perfectly and know that you are not the only one to go through it.
Logos, Seals and Brands
Today, there are dozens of logos, seals and brands on the market that sell sustainability to accommodations or operators, with environmental concerns and eventually social and economic as well. These dozens are actually around 200, all of which claim to help the traveler to choose the most sustainable options.
Although they exist and have, I believe, for the most part a noble goal, it is not at all clear which criteria they follow, making it naturally difficult for the average consumer to figure out which one or ones they can really trust.
WE LIVE AN EMERGENCY AND EACH TIME WE ARE MORE SELECTIVE
In fact, the increasing demand from consumers for more sustainable products and services has not only followed a growing trend, but it has boomed in recent years.
One of the least positive results of this growth has been “greenwashing”, meaning that more and more companies are claiming the sustainability of their products or services, without this being quite true or existing objective evidences of it.
The goal is to create the perception that the products or services are eco-friendly or sustainable in order to achieve more Sales. In many of the cases, the reality behind these products or services is that they don’t reflect true efficiency gains or the impact reduction of the inherent activities.
THE GREATVILLAGE’S ANSWER
It was also from the meditation on these facts that the idea of The Great Village came as well as it’s Value Proposition.
We don’t have a certification for you. We do have an innovative methodology that will help you differentiate from your competitors, and ensures the involvement of your employees and guests, and gives you measurable results that will translate efficiencies.
Operational management of this solution does not require a dedicated manager as it will be managed by all stakeholders, including your guests.
Certification is certainly not the only way, and the future will be for those who can deliver results that, at the end of the day, translate into efficiency gains and customer satisfaction and are visible to everyone.
And because in this place, which is still far from being common, you will feel that you are contributing to something bigger and to leave a better world, better than the one we’ve found.