Have you ever had the experience of investing in more efficient equipment, communicating this to your guests, the real users, showing your commitment to sustainability and then the resources consumption increases instead of decreasing?

I am sorry to inform you, but you are not the first one, nor will probably be the last.

What happens is that guests even recognize your merit and effort of investing in more efficient equipments and are really pleased that they have chosen your accommodation, but once they get to know this, they often feel that they have already done their part in choosing an accommodation, with this kind of concerns.

This choice turns out to be an “excuse” for themselves whenever they take a longer shower, or worry less about the lights that stay on, without a real need for it.

The truth is that they will never know the result of these less sustainable behaviors, which reflect real resource consumptions – water and energy, and which will later be reflected in the bills you will receive at the end of the month.

Often their logic is “I am sustainable because I am in a sustainable accommodation”. But that is far from being true.


The answer is clear, and yes off course. You won’t quit doing your part! The point is, we need to bring the guest to the “operations theater”.

The Guest must be considered The key when defining a strategy to transform our accommodation into a more sustainable unit.


We must stop ignoring the guest as a piece of the operations of our accommodation unit. The way we engage him, and literally use his stay, to achieve our goals is crucial to the results we seek to achieve.

That’s why The Great Village’s methodology makes the guest a centerpiece. He will be, along with the improvements you make on your accommodation, the changing agent and the one that will bring the efficiencies that you seek.

In short, the truth is that it will be your guest who will help you so that your bills are smaller today. And so, the bill we will all have to pay in 10 years’ time will be much lower than current expectations.

We all need to contribute.

Tiny habits. Big impact. Remind all your guests!

Contact us if you want to know more about how we can help you.


You are at a crossroads and although you know that you need to take steps to increase the environmental sustainability of your accommodation, you are not sure what to do or if the best step will be a Certification…

And is Certification the only step? And which certification? And how much will this cost me?

I understand your worries perfectly and know that you are not the only one to go through it.

Logos, Seals and Brands

Today, there are dozens of logos, seals and brands on the market that sell sustainability to accommodations or operators, with environmental concerns and eventually social and economic as well. These dozens are actually around 200, all of which claim to help the traveler to choose the most sustainable options.

Although they exist and have, I believe, for the most part a noble goal, it is not at all clear which criteria they follow, making it naturally difficult for the average consumer to figure out which one or ones they can really trust.


In fact, the increasing demand from consumers for more sustainable products and services has not only followed a growing trend, but it has boomed in recent years.

One of the least positive results of this growth has been “greenwashing”, meaning that more and more companies are claiming the sustainability of their products or services, without this being quite true or existing objective evidences of it.

The goal is to create the perception that the products or services are eco-friendly or sustainable in order to achieve more Sales. In many of the cases, the reality behind these products or services is that they don’t reflect true efficiency gains or the impact reduction of the inherent activities.


It was also from the meditation on these facts that the idea of ​​The Great Village came as well as it’s Value Proposition.

We don’t have a certification for you. We do have an innovative methodology that will help you differentiate from your competitors, and ensures the involvement of your employees and guests, and gives you measurable results that will translate efficiencies.

Operational management of this solution does not require a dedicated manager as it will be managed by all stakeholders, including your guests.


Certification is certainly not the only way, and the future will be for those who can deliver results that, at the end of the day, translate into efficiency gains and customer satisfaction and are visible to everyone.

And because in this place, which is still far from being common, you will feel that you are contributing to something bigger and to leave a better world, better than the one we’ve found.